What is the growth rate of E-commerce in Asia in 2023

In recent years, the world has seen unprecedented growth in e-commerce transactions. People’s purchasing habits changed as a result of the COVID-19 pandemic, which had a significant impact on lifestyle-related behavior. People are spending more time indoors, which has slowed in-store shopping; this has increased the eCommerce business ratio. Thanks to its growing middle class and increasing internet penetration, Asia is at the forefront of global e-commerce dynamism. In 2019, the region accounted for 57.4 percent of global business-to-consumer e-commerce sales. Asia’s e-commerce revenues are expected to grow by 22.4 percent to USD1.36 trillion in 2020 and USD 1.92 trillion by 2024. Asian economies will control 61.4 percent of the global e-commerce market by that time.

Asian countries with Higher e-commerce rates in 2023 are:

In this rapidly growing e-commerce race, China maintains its dominance as the world’s largest eCommerce market. This year, it is expected to account for 52.1 percent of all retail eCommerce sales worldwide, outpacing the United States 19.0 percent.

Despite the pandemic’s continued impact, eMarketer predicts that India will be the fastest-growing market in 2023. India has a huge potential for eCommerce growth as more retailers launch or expands their online presence. This year, digital sales in India are expected to increase by 27.0 percent.

E-commerce is also on the rise in Indonesia. 73 million Indonesians spend around $20.3 billion on online purchases each year. At the same time, 50% of the population is under 30, and they spend significantly more time on their smartphones, indicating that eCommerce growth has a lot of room to expand.

Asian Trending e-commerce Marketplace in 2023 are:


Amazon is unsurprisingly at the top of Asia’s most popular eCommerce sites. Amazon marketplace is a well-known name in the e-commerce industry. In addition to having a global network, Amazon is regarded as the leader in top eCommerce sites in Asia. Amazon has increased the number of products and services it offers and entered new markets such as streaming video, cloud computing, and, most recently, banking.

Lazada Marketplace:

With over 27000 active sellers, Lazada is one of Asia’s most popular eCommerce platforms. It is Southeast Asia’s most visited eCommerce marketplace, with visitors from all over the world, including the United States. The Lazada online shopping websites are user-friendly, with various shopping categories and filters (based on price range, brand, color, rating, and so on) to help visitors find exactly what they need. The online shopping websites of Lazada are available in a variety of languages.

Alibaba as a famous Marketplace:

Alibaba, the world’s largest B2B eCommerce platform and the world’s most valuable company, is a Chinese eCommerce behemoth. According to the company’s most recent market capitalization, it controls 80 percent of all Chinese online sales. Alibaba’s platform, available in 200 countries, currently sells over 100 million products in 40 categories. On a single marketplace platform, there are about 200 businesses worldwide, which helps connect wholesalers in China with businesses worldwide.

Alibaba.com, taobao.com, tmall.com, etao.com, aliyun.com, yahoo.com.cn, and alipay.com are all affiliated with the Alibaba Group.


Shopee is an unsurprising name on Southeast Asia’s top eCommerce sites. It is active in Singapore, Malaysia, Thailand, Taiwan, Indonesia, Vietnam, and the Philippines, among other countries. Over 180 million active goods from over four million entrepreneurs were registered on the marketplace in 2017.

In addition to its supply and logistics solutions, Shopee provides sellers with a multilingual customer service team. Shopee’s escrow service, Shopee Guarantee, which protects both vendors and buyers from payment fraud, is another distinguishing feature.


One of Asia’s most popular eCommerce sites is Taobao, founded in 2003 and based in China. It started as a C2C site but has since evolved into China’s most popular eCommerce site for both C2C and B2C sellers. Fashion, electronics, sports, jewelry, children, home, outdoor, and other categories are all available.

Even though Taobao provides a wide range of eCommerce services, international sellers rarely use it. Tmall and JD, as well as other high-end options, are more popular. To sell on Taobao, you’ll need to either set up a Chinese company or work with a Chinese importer who can assist you.

All these resources play an integral role in the rapid growth of E-commerce in Asian countries.

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